New campaign launched to encourage children to eat more vegetables

Veg Power and ITV have partnered to launch a ‘ground-breaking’ initiative that encourages children to eat more vegetables, with a new national campaign – ‘Eat Them To Defeat Them’.

The campaign comes at a time when many supermarkets and food outlets are under increasing pressure to limit advertising for unhealthy meals and snacks, following recent figures which revealed that:

  • One third of primary school children in Britain are overweight or obese
  • 96% of teenagers and 80% of primary school children don’t eat enough vegetables
  • The UK ranks 21 out of 28 in the EU for fresh vegetable consumption
  • 44% of children remove at least some, if not all, of the salad from a burger
  • 49.2% of parents wait ‘at least’ five minutes at family mealtime for their children to finish their vegetables (30 hours a year)

Designed to inspire kids to eat more healthily and help tackle rising childhood obesity, ‘Eat Them to Defeat Them’ has taken social media by storm with schools, caterers, parents and children all joining the fight.

Visit the Veg Power UK site below for more information and to find out how you can join in the conversation on social media through the hashtag #EatThemToDefeatThem.